Presenting yourself as a Professional Part 2

Ahhh the joys of social media, you can vent, you can keep in contact, you can advertise, and you can well...destroy your career. Don't want that now do you? I'll be honest with you. I hate social media, it sucks my time away, but it is honestly the only thing that has worked for me as far as building my platform and my marketing. Now you're wondering where this comes into play when it becomes to being professional. Imagine you're a reader and you're talking to an author, just in passing, an elevator or something and the first thing he/she says to you is. "Oh my fucking god, someone gave me a one star review! How dare they not appreciate my genius!"

Now I hope realize that it's rude and probably should have been kept in the authors mind. I get being frustrated, especially with drive by ratings, and reviews that just make no sense to you. I get it, I do, but here's the deal. They are going to happen. Every author gets bad reviews. Don't believe me? Go look up your favorite authors. Honestly, as a reader, I don't trust a book that doesn't have at least one low rating. Why? Because I feel like one book cannot be everyone's cup of tea. As an author you need to realize that. My point? You wouldn't do this in person, don't do it on your Facebook, tumbler, blog, twitter, whatever you use.

Best policy? Don't respond to the review or rating. Do not let your street team respond, and for the love of the writing gods do not stalk the reviewer! I can hear you now: But it's my personal page! I want to be real with my readers!

My answer to the first one: Yep, but this is the age of the internet, nothing is truly private. That's what's scary about it. Personal or not, you need to control your emotions and feelings. You are a business now, the way you act reflects on your product.

Second one: Be real with your readers, yes, let your readers know you're human to, but do that by interacting with them. Not ranting about them. I'm going to touch on that in just a minute.

Okay, so no responding to reviews. Next thing....do not go on some crazy rant about haters that you have. Seriously. We all have them, we all have people who say things mean about us or our work. Move along, for many of the same reasons above. You are going to hurt your brand if you react badly. This goes back to not ranting about your readers.

Interact with your readers, invite them to answer questions on your pages, they don't have to be related to writing or your books, they can be, but don't have to be. If they ask you a question, answer them honestly. (within reason of course) Even if the question is "What is the order of your series." You need to appreciate your readers, because without them you would be nothing.

Basically don't do anything online that you wouldn't do in person.

The Perceived Image of an Indie Author

Ah, the wonderful world of the internet. It's great for networking, wonderful to keep in touch with families, and it breeds drama, but it can also be a great place for open discussion. I tend to lean more towards conversations with indie authors, but occasionally I cross over and talk to traditionally published ones too when it comes to talking shop. My favorite is to talk to other hybrid authors, which Mia are now considered hybrid authors. That's important, because I'm getting ready to break down somethings that I found and or experiences on the internet this last week. I often like to pretend that there is no more perceived image of an indie author, that we can walk amongst traditionally authors with our heads held high, and no one will pick on us. Yeah, right. (Though to be fair, we pick on traditionally published authors.)

So let's quickly define indie authors, traditionally published, and hybrids.

Indie authors: Normally this refers to authors who have no affiliation with a true publisher. There are authors who are considered indie who have combined to make their own press, or even just one author who made their own press so there was a publisher name, but it's not a publisher that caters to other authors.

Traditionally published authors: Authors who has a publisher, regardless of it's a big five publisher or not.

Hybrid authors: Authors who are published both ways.

So now to the fun stuff, now that we're all caught up. On a Facebook post a traditionally published author poised a question in regards to the possibility to produce a large amount of writing as an indie author and it being quality writing.

When I was an aspiring author, I was completely against self-publishing, and this was one of the reasons why. I saw a particular author releasing something almost every month and I thought, there is just no way that it's polished enough. My Hubby tried to play devil's advocate and questioned me as to why it wasn't possible. In the end I shrugged my shoulders and thought, 'we'll see.' Now that I'm an author, under two different names, one which is indie and one which is hybrid, I know it is possible. Everything I'm writing, with the exception of A Demon's Heart, are things that will be published next year. Everything I'm planning on releasing this year is written and either just waiting on covers or is currently being edited. Under one name, I'll be releasing six titles, three that are novels, and three that are short stories. Under Alexandra, I'll (hopefully) be seeing the release of two books with Ellora's cave and two indie releases. At a convention, I met several authors that work this way and now that I know how it works, I know it's possible.

So naturally...I jumped in wanting offer the perspective of a indie author. I wrote a well though out response that invited conversation, did not bash traditionally published, and was hoping for a well thought out response. What I got instead was a simple thanks for responding. Hm. So I continued to follow the conversation, one person pointed out that I had valid points, and we continued to discuss, but the conversation ended basically with this: Traditional is better because edits take time and the publisher is the best at that.

That is an age old argument. Indie books are not edited. That is not true. Granted, there is stuff out there that is not edited, but that is not the whole lot. Just like people tend to think: Traditionally published have better story lines and knows what sells. No. I've read some awful Traditionally published books and though they follow trends, they can't switch as easily. (I'm not saying write towards the trends people, just pointing things out.)

Now as for the editing. Worried about downloading an indie book and having it been unedited? Check out the sample first, that's a glorious feature right there. It saved me $10 on an indie e-book the other week. On a book that helps give indie authors a bad name. But back to the point, traditional authors still hold that idea that they are better because they are with a publisher, that their editors know more than editors we can hire or our betas, who are normally made up of our target audience. Am I saying that indie authors are better? No, what I'm saying is that we are all authors, and yes there is good and bad writing out there and good and bad stories out there, but they aren't exclusively indie. There are those indie authors who think that they are better, though and that is the wrong attitude to have. We can all learn from each other here people, so knock it off!

That brings me to my next point. There was an article going around social media that had mentioned how different hybrid authors are. It talked about how we aren't indies, which is partially true, and we aren't really traditional, which well, is kind of true as well. We have a foot in each world, but here's the thing. We are still indie, we still know and do all the work for some of our projects. In the article it talked about how the only way a hybrid author could survive in this world is if they were a New York best seller before they 'turned indie' like we're vampires or something. Turned. According to the author of the article, if the author was not a NY best seller, than they were no better than the indie authors.

Hold up. That gives hybrids  a negative image too. Again, can't we all be just authors? Can't we all get along? Probably not, because this is how life goes, it's a uphill battle for us all, yes even traditionally published authors. The perceived image of an indie author is still a negative one in some people's eyes. What we need to do is find a way to change this, regardless of the category that we fall in.

Ego

e·go

  [ee-goh, eg-oh] 

noun, plural e·gos.

1.

the “I” or self of any person; a person as thinking, feeling, andwilling, and distinguishing itself from the selves of others andfrom objects of its thought.

2.

Psychoanalysis . the part of the psychic apparatus thatexperiences and reacts to the outside world and thus mediatesbetween the primitive drives of the id and the demands of thesocial and physical environment.

3.

egotism; conceit; self-importance: Her ego becomes moreunbearable each day.

4.

self-esteem or self-image; feelings: Your criticism wounded hisego.

5.

( often initial capital letter ) Philosophy .

a.

the enduring and conscious element that knows experience.

b.

Scholasticism. the complete person comprising both body andsoul.

Today we are going to cover egos. Now as we see Dictionary.com defines ego in several different ways. I'm going to focus on the third definition. Now, as indie authors, we have to have some what of an ego in order to talk about our books, suggest them to people, do interviews, and essentially brag about ourselves for a little bit. But that only takes a bit of egotism and some confidence, hell, I know authors who fake it most of the time and it works.

But there are authors out there who have too much ego. Why does it matter, you ask? I don't know about you, but when I was an aspiring author, hell as a published author, I look up to those authors who are down to earth. Someone you can talk to as a person and someone you can relate to. I think this is important as an author, if you have too big of an ego and come off that way, eventually it'll hurt your sales, your reputation, and as an indie author you can't afford that.

Let me give you an example. Back in 2006, a friend flew me out for a book signing for a particular author. It was a pretty exclusive book signing since it was an end of a tour party. I was so excited, because it was an author that I admired, adored, and looked up to. So I get out there, and I'm nervous as hell because this is my first time meeting a big name author. But by the end of the night, there I stood at the table with her and decided, 'she's a normal person, I can talk to her as such.' I don't remember what I said, but she completely blew me off and wandered away. I was devastated. It wasn't like I expected her to remember my name, or my face, but a small conversation to take home with me. As I closely watched her, she didn't approach anyone and blew off everyone who tried to approach her. Now, we're talking about a book signing with maybe 50 people at it. She acted like she was better than everyone and above them all.

This stuck with me, and to this day, I have a hard time picking up her books to read them. I felt like persona she gave online, on social networking, on her website and interviews was not the cold shoulder person I had met. That didn't sit right with me. I haven't bought one of her books since.

So let me give you the flip side of this.

Two years ago another author that I adored came to a city near me. I was three months pregnant, and my poor husband feared for the interior of his car because I threatened to throw up every few miles. This was a huge signing so I didn't expect any personal time, I just wanted to see her and get a book signed. So my husband indulged me. We got up there and there was a massive group, as expected, I found someone I had communicated with online, and she gushed about how this author just adored her fans and were grateful for all of them. So the author did her speaking, and then came the book signing part. I got up there, and was nervous, but I didn't want to make the same 'mistake' that I had at the other book signing, so I mumbled, 'hi.'

The author caught me off guard. "Oh my gosh, I love your hair!" (it was tinted purple at the time) And despite the fact that there were at least 100 people behind me, she took a couple minutes to talk to me. She found out I was pregnant, wished me luck, and gave me a huge hug. I was in aw and on cloud nine for the rest of the night. I don't expect her to remember me next time, but I know that I will always continue to support her because I watch how she struck up a conversation with everyone. Better yet, I watched how at the end of the signing, she hung around to mingle with those who stayed after. Some of them she'd even known by name because they showed up to all her signings.

Ego. It can hurt you if you let it get out of control. Those are two memories I will always keep with me and two great examples. As an indie author, if we turn one person off by pretending or thinking we are better than everyone else, it really hurts us. Because that person will tell someone else. Now, I'm not saying don't advertise or don't talk about yourself ever, but remember you are nothing with out your readers. When you're writing your bio, or answering questions, be weary of things that make you sound egotistical things like, "a brand new look on this genre" "as demanded by thousands of fans" "Worlds best author." when writing bios, answering interview questions, unless you're quoting a source that can be found--that's a different story.

I recently attended a convention under my other name, and one of the best things about this convention was that readers, bloggers, and authors all had time to mingle. The person who ran the convention stressed that it was the best thing we could do as authors, sit down with readers, and don't automatically start talking up your books, hell don't even mention them. There were several people who bought books after just sitting down and having a normal conversation with the authors, and they had no clue that they were talking to authors.

So check your ego, get your head out of your ass, and be a normal person who just happens to write. Be down to earth, even as an author, big name, small name, new or seasoned, you are still human and not a god or goddess. Agree? Disagree? I'd love to hear your thoughts below. Please feel free to comment.

The home stretch and the end of your rope.

I'm writing this for Mia, because she's in the home stretch *cheers*. She's ordered her ARCs from Createspace for the paper backs so she and a few others can go through and look for last grammar changes and typos. While all of you are cheering her on, this is what I want to explain to you. This process isn't easy. Trying to balance it with life, isn't easy, none of this shit is easy. There are hours of stress involved, working with Betas, working with covers, an editor and getting ready to release your baby into the world. Those who say that they have no anxiety over releasing a book or a short story are lying to you. In their head they are wondering about bad reviews, missed typos, and haters. There is sleep loss at night and long days of preparing.

So what does an author do when they get to the end of their rope? The home stretch is right there within their reach and it just seems that the world is piling more and more on top of them? The same thing anyone else does. They vent, they breath, they step back, once things ebb a little bit, they get back to it. By things I mean stress. There are deadlines to meet, even in the self-publishing world. Deadlines get things done, stress is a part of that. There are other stresses that aren't writing related, family, jobs (not all writers get to stay at home), health and so on. I can't tell you what Mia does, but I can tell you what I do.

I make a list, things get priorities, does it have to be done by that date? Okay, it gets moved to the top of the list, anything with a due date before that is moved above it. That helps me get a realistic look at what is going on. When it comes to family, obviously they take priority, but I know my situation isn't the same as everyone. I have great friends who help me when it comes to crunch time, they help watch my child for a day while I get work done.  When it comes to health...well to be honest I don't take the best care of myself, but I do know when it's time to say I have to nap with the baby instead of work. The newest thing I do when life tries to drag me down, I run. My thoughts go like this when I approach the treadmill. "This is going to be 30 minutes I could use for something else." I get on, throw on some angry music and go for it. I always feel better after and I always sleep better those nights. It's a win win....

Here's the thing, you have to find what works for you. This is a stressful career, you need to find a way to help curb that stress a little. Meditation, walking, just sitting for a little bit. You won't get anything done if you're too stressed out to think. All work and no play makes Jake a dull boy. Remember that. You don't want to go crazy or you'll burn yourself out. Take time for you, even if that just means switching to a project without a deadline for a little bit.

Let us all wish Mia good luck with Waking up in Bedlam! We all want to see it on the shelf and will be cheering her on as she runs that home stretch! <3

The Wrongness of Public Shaming (Two Parts)

My post for this week was all but done when Alex pointed something out about the source of my post… What if it wasn't 100% true, or worse what if it were just a marketing ploy… So that started the research. What we found was that not everything in some recent blog posts were true, or it was half-truths, or that if it was true there was no proof… So now I have to revise my post and really I should have known better, always check the facts. Maybe that should be my post next time. But here it is, now broken into two parts: When Trolls Attack and Two Wrongs Don't Make A Right.

Bottom line is this: Public Shaming of anyone is wrong, we have become this culture of blood thirsty vipers who like to gather in masses to abuse, shame, and verbally attack one person or a group of people we feel like we are better than. It's disgusting and in this one instance it was from both sides. Both are wrong, and no one is a winner in this little internet war.

Part One: When Trolls Attack

Anyone who's been on any sort of social media this week (yes, it is only Wednesday but whatever) has seen the brouhaha over trolls attacking authors and their fans. Even if you've missed this week's installment of “When Trolls Attack” you know you've seen at least 10 previous episodes and next week I'm sure there will be a whole new line up for us all to sit back and shake our heads at as it unfolds in our social media newsfeeds.

Haters... They're a bitch. No, seriously, they are.

We waste so much time on them, they interrupt our lives, they distract from peoples hard work, they shame people for the things they enjoy. And let's be clear, this isn't about “bad reviews” this is about people who seek out to scare, hurt, and ruin author's based on a personal bias, a rumor they've heard, a misunderstanding, or simply no good reason at all. People who spread hateful speech, threaten bodily harm, threaten sexual attacks, and lash out at not only the author, but their family, their kids, and their fans... Bottom line, it's wrong.

In the effort of being professional we all know the drill... Don't feed the trolls. Don't engage them. And by all means, don't call them out because that is what they feed on. So most people quietly suffer in silence as strangers hide behind the guise of internet anonymity and spew their hate... I can guarantee you if those people had to put their real name, a picture of themselves, and a public listing where they could be reached, they would never, and I do mean NEVER, post the shit they post. That right there tells you how cowardly they are.

But the question is, how do you, or I, or we deal with this. Don't engage seems to be the choice most people go with, others go to launching a campaign against the haters, while others sadly feel like they have no choice but quit. And no, this isn't a rant about some authors giving up. Others might post that, but not me.

The choice to stop writing and not release their work because of haters is a personal choice and only that author can choose that. Whatever he/she is going through it is his/her choice on how to handle it and in this one case they did choose to not release her book and that is okay. That said, it is human nature to want to lash out and defend ourselves, but at the same time most of us know that ranting on social media makes us look defensive and petty. It's a fine line to walk in defending ourselves when people attack our character and our creativity.

Part Two: Two Wrongs Don't Make A Right

In the case of this weeks brouhaha, a troll, "reviewer" or whatever you want to call this person, rated a book low and then had some snide comments about the author and then took to jumping on another reviewers post to make some more snide comments. We all know the type, they are doing it to get attention… Unfortunately the author responded and that lit the flames. He lashed out, the author lashed out, others came to his defense, her fans came to her defense and LINES WERE CROSSED. Everyone was spouting TOS for Goodreads to "prove" that they were right while others were wrong and it was grossly out of hand.

The only thing I can say is this: Authors, please don't respond to negative remarks. Don't have your best friend, your husband, your neighbor, or your fans respond to negative comments because it makes you and your brand look bad.

That being said, this situation has quickly snowballed out of control. Authors are jumping ship, lashing out at any low reviewer. Anyone who isn't giving them 5 Stars and a glowing review runs the risk of being labeled a troll, hater, being from a fake account.

So let's clear up a few things:

What is the definition of a Troll?

In Internet slang is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community (such as a forum, chat room, or blog), either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.[1]

What is the definition of a Hater?

A person that simply cannot be happy for another person's success. So rather than be happy they make a point of exposing a flaw in that person.  Hating, the result of being a hater, is not exactly jealousy. The hater doesn't really want to be the person he or she hates, rather the hater wants to knock someone else down a notch. [2]

Where in lies the difference if there is any? Does it really matter, both are there solely for bring another person down. Ruining their day. Pissing in their Wheaties. And neither is acceptable behavior.

Regardless of who is being what the cold hard facts are this, as Alex just pointed out, this is the nature of the beast. Review sites are like this. People troll them looking to say hateful things. We all know this and not every low review is a fake review, sometimes a person just doesn't like a book. It is helpful when a low star review is accompanied by a written review to help the author know what the reviewer liked and didn't like, but we all know that 9 times out of 10 you aren't going to be given any feedback.

But the worst part of all of this is that both side started threatening violence, making violent suggestion and in a community where we have so little support from the mainstream world we should not be tearing ourselves into different factions. Seriously people, have a coke and a smile and shut the fuck up. Everyone knows the old saying: If you don't have something nice to say then, take to social media, gather your pitchforks and call for the head of someone you deem less than you, which will in turn cause them to build a Frankenstein's monster out of the heads, arms, and legs, of their fandom to unleash a fury of hellfire and brimstone on the authors behalf… *head desk* Oh wait, that isn't the old saying, the old saying is this: If you don't have something nice to say then don't say anything at all. Which doesn't mean don't leave a bad review if you feel a book calls for it, but there is no reason to shame a person, imply that they are stupid and there is never any reason to threaten physical violence or harm to one another no matter which side of the fence you sit on!

So where does this leave everyone? Some will delete their Goodreads accounts, some will take to Facebook, Twitter, etc.. and some will find a good friend to vent to in private. Others will quit writing all together. It is a personal choice on how you chose to handle it or if you choose to handle it at all. My stance, for myself is the same as it has always been in my previous posts about remaining professional and branding. I will quietly find my way to Alex's inbox and vent in private.

Authors, don't feed the trolls… And don't let your fan base or friends feed them either.

And in conclusion here are some wise words on the nature of Haters, thanks T.O.M. and Toonami:

"Well, I guess it is time to hate on… Haters

We’ve all got one.

It’s the person who says “That sucks.” No matter what you’re doing.

Now this isn’t the same as criticism. Criticism serves a healthy function.

Sometime it can even help you get better. That’s because it comes from a good place.

Hating, however, is when someone just wants to cut you down.

They wanna watch you fall. Toonami’s had a lot of criticism and a lot of haters in our time.

We welcome the criticism, because this is a work in progress.  And we wanna hear what you guys have to think because we love you.

But when it comes to haters, ol TOM learned his lesson a while ago. You can’t let them get to you. So keep your head up, keep doing what works for you.  And don’t be afraid to listen to your critics, but always, always ignore the haters. We all deserve better."

So there ya go: Don't be afraid to listen to your critics, but always, always ignore the haters. We all deserve better.

[1] http://en.wikipedia.org/wiki/Internet_Troll

[2] http://www.urbandictionary.com/define.php?term=Hater

Dealing with the negative while remaining professional

Not only is my SPE post two days late, it is also coming to you from my iPad since we are in the middle of a thunder and lightening storm. Some days it's harder than others to get things to work out the way you want them, but what makes a crap day even worse is the realization that not everyone is going to be happy for your successes in life.

What is even harder than dealing with haters is having to stay professional at all times. Many times I've wanted to let loose with a Facebook rant about this, that or the other thing, but I for the most part hold my tongue and especially on my "Author Page", I do not rant or bitch about things big or small. I censor myself on my author page to keep the drama at bay. I want to look professional, I want my author page to look professional. There are many times I say "I want to post this" but then I think about how it will look and it gets deleted and a lot of the time +Alexandra Webb also reminds me to vent to her instead of in public. It's hard when we want to defend ourselves, but it's worth not looking like a fool who just wants drama. This harkens back to my post about branding, I am my brand. So yes, my personal Facebook page might contain a rant about my husband, or posts about my crapass mailman, but you won't find me bashing reviewers or bitching about how I can tell by my sales who of my friends hasn't purchased my books (yes, that is a real rant I've seen on Facebook) on either my author page or my personal page, it's just not done. You keep it professional.

Some things do hurt too deep. Some people know exactly how to rip our hearts out and show them to us. What do you do when need to vent, need to scream and cry and be angry because someone close to you bashed your latest work? Or when a reviewer gives you a 1 star drive by review with no comments? Or when someone calls your work unoriginal? You find a friend you can vent to and you vent in private, not in public. You pick yourself up, rub some dirt on it, and move the fuck on. O.o oh yes, I'm pulling out the curse words now.

Did you hear how self-published authors are lazy hacks? Have you heard that they shouldn't even be in the publishing business if they can't get a contract? How about the fact that its not fair that others paid their dues slinging words for a newspaper or working as an editor for 40 years before they started writing? Or what about the fact that self-publishing is cop-out? Self-published authors don't care about putting out quality work? Etc, etc... The list of bullshit comments that can get you down goes on and on. Haters, man. They are everywhere.

1) vent, rant and rage. In private, that is what email, inboxes, Skype, text messages, and voxer is for.

2) Pick yourself up

3) Rub some dirt on it

4) CARRY ON

Lather, rinse and repeat as needed. 

Look, the honest truth is this: like i said earlier, not everyone is going to be happy for your successes. Whether it's a friend who doesn't support you, an entire family that doesn't understand you, or an entire community that is against how you choose to do things. Everyone is going to have an opinion and not all of them will be good. It hurts when we aren't supported, it hurts when we feel alone. We are creatures who need support and praise. It makes us feel good, reminds us to keep going. Everyone loves a compliment.

In this digital world of anonymity it's easy for others to hide behind a computer scene and hurt you but this is your dream, they can't take it from you unless you let them. You just have to focus, lean on the friends who support you and distance yourself from those who bring you down. Reach out to others. Ask for help, sing the praises of fellow authors, make new friends, work to be the good in this industry because honestly there is way too much elitist bullshit around here and things need to change. Just because something was done a certain way for "x" amount of years doesn't mean that change is bad, change is very, very good. It keeps things from growing stagnant. It's refreshing.

So be professional, be kind, be supportive... But remember that being those things doesn't  mean you have to put up with people or groups or family who put you down or don't support you. They can only affect you if you let them, and yes, it's hard to not let it get you down. That is what wine, chocolate, a nice warm bath, and good books are for; to lift your spirits when the douchebags get you down. Then after a nice glass of wine, or some silky smooth chocolate, or a nice long soak in the tub, or after a couple of chapters of a good book you can get back to your goal. Writing. Because in the end for writers, artists, and creators,  the only thing that fill us up, makes us feel whole (besides our loved ones) is working on our craft, honing our skills, and sharing our work with whomever wishes to see it.

You cannot please everyone

First off, lets hear it for the writers of the Twisted Fairy Tale blog! They are doing a great job and it was wonderful to get to know them all a little bit through their interviews.

Now on to my late post. (Sorry life distracted me a little.) Today I want to cover the importance of feedback and reviews. They kind of go hand in hand, but we're going to separate them. So when I say feedback, what I'm talking about is the beta readers. I love my beta readers, I appreciate every one of them, but you have to remember that you can't make everyone happy. So how do you approach it when they all have different opinions on a certain spot? Well, here's what I do.

Too cute not to post. 

I keep in mind that they all have different area of expertise or a strong point. I discover this as we go along with editing. I have one beta reader who excels with little details and another who has a better eye for timing. There is one who lives the lifestyle and can tell me where I need to tighten up my accuracy on those details. (Note: Even though I live the lifestyle it is always nice to have extra eyes on that.) I have one who is fantastic at sex and one who is great with grammar. Many of these have multiple skills that over lap which help me out. So with all this feed back, what I do is I go over it all, see if there is common ground on complaints (This scene is too short, this is confusing, it moved to fast) and then I work on fixing those. Once the common ground things are taken care of I look closer at what each beta had to say in different spots. I take the good with the bad. Some of it is just person specific and some of the feedback has valid points. This is where you have to remember, you cannot please everyone.

You are the author, you know your characters best and the storyline. It's great when beta readers catch discrepancies and they are able to help you strength your writing. They help with flow and content and they push you to make it the best you can, but you have to be true to you and the story. If beta reader A wants more sex, but beta reader B thinks there's too much, you have to make that call. If beta reader C and D didn't say anything about it, then again, you have to make the call. Do you leave it be? Do you shorten the sex scenes, take one out? Put one in?

On another project I had beta reader A say, "If it wasn't your writing, I wouldn't be able to get past the first page. The start didn't suck me in." But Beta reader B and C said, "It's fine, there was no problem getting past the start." or when another reader says, "The ending feels rushed." but no one else felt that way. I just had to take a chance and go with my gut feeling. With In Black and White, I've already gotten back conflicting feedback. Some of the calls are tough to make, but feed back is important. especially honest feed back.

So that brings me back to reviews. Reviews kind of drive me nuts, because you have the people who write obviously forced five star reviews, and then you have the drive by one star reviews. It happens to everyone, go read some reviews on goodreads, amazon, shelfari anywhere. You will see the ones that you know are forced (say the same thing over and over again) a lot of time you have friends of the authors that'll just repeat what the last friend said.

Then you have the drive by reviews. The people who leave a low rating without actually leaving a review. Some of them come from accounts that have just recently been activated, and sometimes not. The important thing as an author is not to respond to the negativity of these. Do not try to call the people out, just ignore it. People who read reviews normally take everything with a grain of salt, because they understand that these things happen. Those same people will take five star reviews with a grain of salt as well. (It depends on the review)

Reviews are helpful though, it does let the readers know who enjoyed it, who didn't and the reasons why. Occasionally, you'll get a review that makes you want to bang your head against the desk. I think my favorite review that I saw (when looking at reviews) was, "It was too short, I didn't realize it was a novella when I bought it." The book was marked as a novella, so clearly that wasn't the author's fault. Or, "I didn't like the way the storyline revolved around the romance of the characters. I wanted more focus on the events surrounding them. Too much fleshy action." That was on a romance novella.

My final thoughts on this are: Readers: leave honest reviews, Beta-readers: give the best and most honest feedback you can, and Authors: You are nothing without your readers and the help you get behind the scenes. Remember that. Also remember, you get nothing but drama when you react to negative reviews. Let it roll off your shoulders, laugh about it and then move on.