This is another article written from experiences from my other personality. I won't be sharing exact numbers, but I'll be telling you about when I put book 1 up as free as a loss lead. With my particular series, I had started out with a free short story. It hit page 1 on most downloads for it's genre on Smashwords, but it didn't do a whole lot on Amazon. I was optimistic thinking that these insane amount of people who downloaded it were going to buy book 1, boy was I wrong.
I released book 1, my second novel (my first novel was a standalone) and sold very few copies in the first month. That was over a year ago now. Since then I've released two other books in the series. Sales were down and despite doing many of the things I had read in the marketing books I wasn't improving. A good friend told me to follow the loss lead idea. Put the first book free. I was reluctant. Why should I do that? I shouldn't have to discount my work for people to pick it up. So I waited. When I was getting ready to release the third book, she gave me that final push.
"Get to it."
What did I have to lose? It wasn't selling anyways, it's not like I'd be missing out on money. So I took a deep breath and changed it, soon it became permifree on Amazon and BOOM it made it to the top 20 for free in several categories. I was floored. So that meant all those people would by my second and third book right?
Well, not right off the bat, but let me tell you something. It was worth putting that for free. My numbers doubled the first month and just kept climbing from there. From looking at my royalty statements, I can tell the month that I put the book for free, because my numbers jump. So yes. I think it's worth putting the first book for free. Some people are saying that it's loosing it's effect, but I really think that it's just as effective. Suck it up buttercup, if that first book isn't selling well, what do you have to lose.
Am I going to do this for my other series under that name, I sure am!