Thursday, July 31, 2014

I fell off the marketing horse....and it hurt.

Not to mention I'm late with posting this. I'm sorry, my life got crazy (though I don't have any broken fingers like Mia, sooo really I have no excuse). This is another post about marketing and how important it is. Are you tired of us talking about it yet? Yes? Too bad.

So here's the deal. I read a marketing book and thought, oh yeah these are great ideas, but I'm doing most of them. But then over the past month, I noticed one thing here and there dropping off. Eventually I was just left with twitter and I let that die too. A few weeks ago, I sat down and asked myself, why? Why did I let it just drop off, I was doing well, the numbers were are least moving. What on earth was I thinking?

The conclusion? Not enough hours in the day. Like I mentioned, my life is crazy, it's gotten crazier since my last post on how I work my schedule. How? Try this on for size: I start a nanny job tomorrow, I'm attending school, and I'm freelancing. Yep. That's just the addendum to my list, I'll spare you the rest of it. So what did I decide to do? I had to sit down and make a choice:

Do I let myself drowned and fade into the background? Or do I start kicking and swimming again? I'm choosing to swim. The last two weeks I've pretty much ignore all my social media, except for little updates here and there, but no true marketing. I have a notebook now, on one side is one personality's marketing plan, on the other is the other personality. I do this because each pen name caters to a different cliental. What's in the notebook?

A schedule for Twitter: Themes for each day, what will be advertised and at what times, and a meme to follow for the day. *note* I only actually advertise every 3rd post or so. Why? So it doesn't seem like I"m spamming people, because that's not fun, it annoys everyone.

A schedule for Facebook: Similar to Twitter, I have Themes for each day, what to advertise and times. I get to work a little more freely with this one because I'm not limited to characters.

Google +: A bit on what I want to do on G+ every day.

You see the three above are very similar, yes, but each theme is different everyday and do not mimic each other. Would it be easier to have the same post on every social media, yes, but as a reader that annoys me...if it annoys me, it annoys someone else. So that being said, I don't do it that way.

What else is in the notebook? Current books, current number of reviews, current number of followers or likes. Why? So I can see where I need improvement or where the numbers are actually moving. There's also a spot for what I want to do on my blog. That is an important factor. I also have goals, because without them I have no sense of achievement for all my hard work.

WOW! But you said there's not enough hours in the day! It's true, there's not, but I'll be pre-scheduling everything I can so it runs without me. You may think that's cheating, but here's the deal...until I can hire someone to do it for me, I'm doing it that way. I'll still be checking in to respond to readers/followers questions and comments, but scheduling saves me a ton of time.

So that's how I'm getting back on the marketing horse! Here's hoping I can hit those goals!

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