Wednesday, October 23, 2013

The challenge of pricing your book, plus an announcement.

So several times over this last week posts have come up talking about how to price your e-book. There are a bunch of articles out there, a bunch of suggestions and you'll hurt your brain when you try to make heads or tails of it. So what do you follow? What article do you believe. Why is something working for someone else, but not you?

So many questions, and yes we're all lost in a sea of doubt when this comes up. As Mia prepares to release Waking Up in Bedlam it's something her and I discuss quite often. So here's my advice to you, from the research and reading I've done, it's a trial and error kind of deal. According to the Indie Romance Convention Blog, there's a formula that should help with pricing your book. According to Molly Greene, it's all about hitting that sweet spot, but it's still different for every person. When you talk to some authors they'll tell you they sell all e-books at $0.99 and that it works great, others will tell you that it doesn't work so well.

From what I've gathered $2.99 is the sweet spot for novels and novellas, $1.99 or FREE is great for short stories. Running a free short story as the start of a series seems to be a pretty popular choice. Many people say avoid $0.99, but why? So many authors do that, hell there are authors that offer entire collections for $0.99. Now, a $0.99 promo is different that a $0.99 continuous selling price. Here's the deal, $0.99 can still be associate with crap. Stuff people just throw up there to see if they can make a few sales. Check out the IRC blog for a great analogy about dollar store steak. (Which, for the record our dollar store here does, indeed, sell steak.)

Here's the deal, fellow authors and aspiring authors, don't sell yourself short. We all struggle with doubt, and wonder if someone would even be willing to buy a book for $2.99 from an unknown author, a new author, anything like that. But you have put your blood, sweat, and tears into your project. You are worth more than $0.99, all indie authors are. Don't let yourself get lost in that sea of $0.99, and it's never too late to change that price. So if you're floating around, go play with your prices a bit and see what happens with your sales!

Now time for the announcement. As we all know Mia's book is coming out next month (yay!!!) which probably brings to question when my book will be coming out. This was supposed to be a journey together, and it will be, but because of other unforeseen circumstances the publishing path for Black and White has changed. It will be published with Ellora's Cave, I can't really go into details as to why or how this came about, but I assure you that I have the Indie publishing experience to continue to help Mia with this blog and now I can start to offer a view point in comparison when working with a publisher. So please bare with us when things start to shift around here!

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