Cover Reveal: Dance in the Moonlight A.L. Kessler

Come check out this fantastic cover by Something Wicked. Covers by Jamie! Dance in the Moonlight will be available March 13th. Check it out on Goodreads!

Blurb: Renee’s life had been normal until the shadows reappeared and the legendary stone was sent to her. As the arrival drags her further into the paranormal world, the last thing Renee expects is to be swept off her feet by a brooding werewolf. 

Yet Coran captures her heart and attention. Small problem—he doesn't want a mate. Coran still suffers from the loss of his first mate, but when Renee is attacked by shifters he is forced to protect her at all costs. Things heat up when he realizes fate has wickedly granted him a second chance at love. With the war causing the body count to rise, now is not the ideal time to find a mate. 

The Circle is becoming desperate and something has Lucius worried which means trouble for his followers. It's a dance between danger and fate in this second installment of the Dark War Chronicles.

The challenge of pricing your book, plus an announcement.

So several times over this last week posts have come up talking about how to price your e-book. There are a bunch of articles out there, a bunch of suggestions and you'll hurt your brain when you try to make heads or tails of it. So what do you follow? What article do you believe. Why is something working for someone else, but not you?

So many questions, and yes we're all lost in a sea of doubt when this comes up. As Mia prepares to release Waking Up in Bedlam it's something her and I discuss quite often. So here's my advice to you, from the research and reading I've done, it's a trial and error kind of deal. According to the Indie Romance Convention Blog, there's a formula that should help with pricing your book. According to Molly Greene, it's all about hitting that sweet spot, but it's still different for every person. When you talk to some authors they'll tell you they sell all e-books at $0.99 and that it works great, others will tell you that it doesn't work so well.

From what I've gathered $2.99 is the sweet spot for novels and novellas, $1.99 or FREE is great for short stories. Running a free short story as the start of a series seems to be a pretty popular choice. Many people say avoid $0.99, but why? So many authors do that, hell there are authors that offer entire collections for $0.99. Now, a $0.99 promo is different that a $0.99 continuous selling price. Here's the deal, $0.99 can still be associate with crap. Stuff people just throw up there to see if they can make a few sales. Check out the IRC blog for a great analogy about dollar store steak. (Which, for the record our dollar store here does, indeed, sell steak.)

Here's the deal, fellow authors and aspiring authors, don't sell yourself short. We all struggle with doubt, and wonder if someone would even be willing to buy a book for $2.99 from an unknown author, a new author, anything like that. But you have put your blood, sweat, and tears into your project. You are worth more than $0.99, all indie authors are. Don't let yourself get lost in that sea of $0.99, and it's never too late to change that price. So if you're floating around, go play with your prices a bit and see what happens with your sales!


Now time for the announcement. As we all know Mia's book is coming out next month (yay!!!) which probably brings to question when my book will be coming out. This was supposed to be a journey together, and it will be, but because of other unforeseen circumstances the publishing path for Black and White has changed. It will be published with Ellora's Cave, I can't really go into details as to why or how this came about, but I assure you that I have the Indie publishing experience to continue to help Mia with this blog and now I can start to offer a view point in comparison when working with a publisher. So please bare with us when things start to shift around here!

Release Date Jitters

Release day jitters. Plain and simple, my stomach is doing Olympic high-dives every time I think about it. Waking Up In Bedlam has an official release date: November 14, 2013 and to be honest I have no idea what I am doing.

Downfall of self-publishing is that it's all on you. And when you don't know what you are doing it is like swimming in fast drying cement carrying a bowling ball. But here is the game plan.

Alex offered to help me set up a Facebook Event before the launch. I need to start pimping myself out. Maybe posting some snippets, giving away some swag. I need to find some book reviews and hopefully get a couple of reviews before my release date.

All in all, it's a lot to do before the 14^th but hopefully it will help me share my story and my characters with lots of readers who will hopefully enjoy what I've crafted.

I am firmly planted in reality. I know not everyone is going to like what I put out, I know that this won't be easy, I certainly understand that (in most cases) you do not get rich going this route and I don't expect to. I want to share what I've created, I hope that I've done the characters in my head justice, and I hope people enjoy it.

So while I am experiencing some major jitters in regards to actually giving myself a release date I am keeping the date, facing it all head on, and going to do my best to get over my fears and actually promote myself.

In the next week or so I will figuring out my marketing plan, when I have that all sorted out I will share it and we will just have to wait and see how it goes.