Wow! 2014 is coming to an end so soon. My next post, it'll be 2015...so here's a year in review for me. 2014 was a wild ride....it had it's ups and it had it's downs. Some days I'm really not sure what 2015 is going to look like for me or for SPE, those days are rough.
Let's start with the highlights:
Twisted Redemption came out with Ellora's cave
Black and White finally made it's SPE debut
SPE survived another year and will be hitting it's three year mark in 2015
I've gotten a beta team started
I'm finally getting a handle on marketing.
The lows:
A Demon's Heart was shelved
There's a lot going on with EC
That's about all there is to 2014. SPE had some great articles and I hope that we continue next year to provide insight to those who find it helpful. As for me? I'll see you guys in the new year! Cheers!
Wednesday, December 17, 2014
Friday, December 5, 2014
Review: Out Through The Attic by Quincy J. Allen
I was given an ARC of this book in exchange for an honest review.
Synopsis:Thirteen fantastic tales from the cavorting, twisted mind of Quincy J. Allen, Out Through the Attic
covers everything from steampunk and fantasy to sci-fi and horror. It’s a cross-genre smorgasbord that’s sure to hit the right spot, with a dose or two of straight-up genre fiction for the meat-and-taters appetite.
Review:
I don’t even know where to start with this book. I just loved it. Loved it with a capital L. I can’t even put my finger on why I loved this so much (which is not the best thing for a reviewer to say, but it’s the truth). Here’s what I can attribute my adoration for this book to: 1) I love short stories, and you get 13 of them in here. 2) I love eclectic storytellers, at least that’s what I call them. The author calls himself a cross-genre author. That works for me too. I just love when an author can put on many different genre hats and no matter what, they still work. Their voice is still clear regardless of settings. 3) There aren’t many steampunk stories out in the market place and even fewer that are as devout to the genre without making it cheesy or campy or over commercialized. This author can do that, seemingly without effort.
If I had to single out one aspect that justifies me giving this a top rating it would be Quincy Allen’s ability to describe the world you are reading about with such imagery, so vividly that you can taste it. The settings jump off the page in a color scheme of electric blues, grays, yellows and everything in between. The darkness is just perfect when it needs to be. Nothing is taken away from in these stories.
I know that this type of book, short stories that are from multiple genres aren’t going to be everyone’s cup of tea, but if you enjoy stepping out of the box and reading something a bit different than pick up Out Through The Attic by Quincy J. Allen. It is a great read.
5 out of 5 Stars
Buy This Book:
About The Author: Quincy Allen, is a self-proclaimed cross-genre author. What that really means is that he’s got enough ADHD to not stick with any single genre and, like his cooking, prefers to mix and match to suit his tastes of the day. He has been published in multiple anthologies, online and print magazines as well as one omnibus. He’s written for the Internet radio show RadioSteam. His novel Chemical Burn—a finalist in the Rocky Mountain Writers Association Colorado Gold Writing Contest—was first published in June of 2012 and is due out in 2014 in a newly revamped edition from Word Fire Press, which will be carrying the Justin Case series. His new novel Jake Lasater: Blood Curse, is also due out this year as well as a military sci-fi novel from Twisted Core Press. He works part-time as a tech-writer to pay his bills, does book design and eBook conversions for Word Fire Press by night, and lives in a lovely house that he considers his very own sanctuary.
Wednesday, December 3, 2014
Presenting Yourself as a professional: Guest Post Annie Slasher
Annie Slasher of Booked and Loaded was kind enough to write this guest post for us. This is geared towards bloggers, but authors pay attention, because you could learn something too. Like how to treat your bloggers.
Book Blogger Professionalism
Let’s face it. In our current world anyone, any place, anywhere
can say whatever the hell they want and hide behind the safety of their
computer screen. So where do we, as book
bloggers, draw the line in the sand of professionalism?
Every blogger on the net has individual views, likes, and
dislikes. So when does putting your
opinion out there for anyone wondering around the stringy webs of the internet
cross a line of professionalism?
In my personal bubble it is clear - Personal insults, plagiarism,
piracy and crazy making of any kind.
I am going to give it to you straight. I am not the nicest person in the world and
my filter probably resembles a sieve more than an actual healthy filter (I
always think of cheese cloth), but I DO have a healthy respect for my fellow
humans. I know that somewhere behind
each author pen name, blogger alias, and Facebook profile is a real human
being. This human being has feelings and
their own personal views with their own shit going on that you know nothing
about. Not every individual puts their
personal troubles on display for everyone to see, so do not pretend to know
what that person is going through on any given day.
Personal insults are not productive and no one benefits
from them. How do you think your readers
benefit from calling an author or other blogger that you do not like insulting
names? I cannot find one good think that
would come from this. If you want to
call someone out that is your choice, but there is a difference between insults
and facts. If you can prove you have
been wronged by someone and you feel it is in your readers best interest have
access to this knowledge, go for it! You
can still do so in a professional manner.
List facts and discuss why you got offended or were wronged. This can all be done without childish name
calling.
Plagiarism is just not only unprofessional it is also
illegal. I am amazed at the stories I
have heard and things I have personally experienced regarding reviews being
plagiarized. If you are not sure what
plagiarism is:
According to
the merriam-webster online dictionary, it means:
* to steal and pass
off (the ideas or words of another) as one’s
own: use (another’s production)
without crediting the source.
Using pieces, phrases, or all of another review is stealing
and not professional. So do not do
it! If you think it is professional to
not read a book and just read reviews off of Goodreads and recap them, maybe
you should rethink your passion of book reviews. You are truly not doing yourself or any other
bloggers a favor. Readers should be able
to put their trust in Book Bloggers to give their own honest opinions.
There is a lot of buzz lately about
piracy. Ebooks are hard thing to stop
from being pirated. In my opinion book
bloggers have a professional obligation to have a very high standard of what constitutes piracy. Sharing via email or any other electric form
without the author’s written permission with
anyone is stealing and constitutes piracy.
Uploading or sharing electronic ARCs or copies with a site that provides
free aka pirated books is not only unprofessional it is illegal. Bloggers should be able to be trusted, and
right now I think any author would be wise not to 100% trust anyone with
electronic copies of their work. I have
theories about why this is so rampant, but that is not what this article is
about!
And we are onto the big one - crazy making! This should
apply to all aspects in your life. Not
just blogging. If you are stirring shit
up between authors and readers, bloggers and authors, or any other combination
of readers, bloggers, and authors you are crazy making. It is the epitome of unprofessionalism. All of us view our book blogging hobby
differently. Some more business oriented
and some just enjoy spreading the word of authors, but ultimately you are
responsible for your own professionalism.
It is up to you to set your own lines and not to cross them. If you are spending your time hand picking
authors to support and you think that means bashing others, you are not only
unprofessional you are irrational. I
find these types of acts the most offensive.
You are truly not supporting authors if you think bashing one IS
supporting another. Readers read….they
are not only going to read ONE author.
Support the ones you love by reading, reviewing, and repeat!
I think Facebook becomes the hardest thing to manage. I am pretty open on my blogger Facebook
account, but do apply the above rules to my Facebook Page. I view my page the same as my blog. I try to keep it as professional and unbiased
as I can. Warning, if you are friends
with me on Facebook I roll out the honesty and leave the professionalism for my
blog and Facebook page. =)
Professionalism should be something all Book Bloggers care
about. It helps build a foundation of
trust and respect for not only authors, but readers as well. With so many Book Blogs closing their doors
and others starting their new journey, we should be setting a high standard for
professionalism in this industry. We
should be a group that authors and readers can trust and confide in and this
can only come from a standard of professionalism.
Follow Annie
Wednesday, November 5, 2014
Presenting yourself as a Professional Part 2
Ahhh the joys of social media, you can vent, you can keep in contact, you can advertise, and you can well...destroy your career. Don't want that now do you? I'll be honest with you. I hate social media, it sucks my time away, but it is honestly the only thing that has worked for me as far as building my platform and my marketing. Now you're wondering where this comes into play when it becomes to being professional. Imagine you're a reader and you're talking to an author, just in passing, an elevator or something and the first thing he/she says to you is. "Oh my fucking god, someone gave me a one star review! How dare they not appreciate my genius!"
Now I hope realize that it's rude and probably should have been kept in the authors mind. I get being frustrated, especially with drive by ratings, and reviews that just make no sense to you. I get it, I do, but here's the deal. They are going to happen. Every author gets bad reviews. Don't believe me? Go look up your favorite authors. Honestly, as a reader, I don't trust a book that doesn't have at least one low rating. Why? Because I feel like one book cannot be everyone's cup of tea. As an author you need to realize that. My point? You wouldn't do this in person, don't do it on your Facebook, tumbler, blog, twitter, whatever you use.
Best policy? Don't respond to the review or rating. Do not let your street team respond, and for the love of the writing gods do not stalk the reviewer! I can hear you now: But it's my personal page! I want to be real with my readers!
My answer to the first one: Yep, but this is the age of the internet, nothing is truly private. That's what's scary about it. Personal or not, you need to control your emotions and feelings. You are a business now, the way you act reflects on your product.
Second one: Be real with your readers, yes, let your readers know you're human to, but do that by interacting with them. Not ranting about them. I'm going to touch on that in just a minute.
Okay, so no responding to reviews. Next thing....do not go on some crazy rant about haters that you have. Seriously. We all have them, we all have people who say things mean about us or our work. Move along, for many of the same reasons above. You are going to hurt your brand if you react badly. This goes back to not ranting about your readers.
Interact with your readers, invite them to answer questions on your pages, they don't have to be related to writing or your books, they can be, but don't have to be. If they ask you a question, answer them honestly. (within reason of course) Even if the question is "What is the order of your series." You need to appreciate your readers, because without them you would be nothing.
Basically don't do anything online that you wouldn't do in person.
Now I hope realize that it's rude and probably should have been kept in the authors mind. I get being frustrated, especially with drive by ratings, and reviews that just make no sense to you. I get it, I do, but here's the deal. They are going to happen. Every author gets bad reviews. Don't believe me? Go look up your favorite authors. Honestly, as a reader, I don't trust a book that doesn't have at least one low rating. Why? Because I feel like one book cannot be everyone's cup of tea. As an author you need to realize that. My point? You wouldn't do this in person, don't do it on your Facebook, tumbler, blog, twitter, whatever you use.
Best policy? Don't respond to the review or rating. Do not let your street team respond, and for the love of the writing gods do not stalk the reviewer! I can hear you now: But it's my personal page! I want to be real with my readers!
My answer to the first one: Yep, but this is the age of the internet, nothing is truly private. That's what's scary about it. Personal or not, you need to control your emotions and feelings. You are a business now, the way you act reflects on your product.
Second one: Be real with your readers, yes, let your readers know you're human to, but do that by interacting with them. Not ranting about them. I'm going to touch on that in just a minute.
Okay, so no responding to reviews. Next thing....do not go on some crazy rant about haters that you have. Seriously. We all have them, we all have people who say things mean about us or our work. Move along, for many of the same reasons above. You are going to hurt your brand if you react badly. This goes back to not ranting about your readers.
Interact with your readers, invite them to answer questions on your pages, they don't have to be related to writing or your books, they can be, but don't have to be. If they ask you a question, answer them honestly. (within reason of course) Even if the question is "What is the order of your series." You need to appreciate your readers, because without them you would be nothing.
Basically don't do anything online that you wouldn't do in person.
Friday, October 31, 2014
Cover Reveal: Past Demons by A.L. Kessler
Cover Reveal For
The Dark War Chronicles Book 4
Past Demons
By A.L. Kessler
Hosted By Ashley's Addictive Book Promotions
With her freedom stolen from her by the Father, Tegan had never lived a life of her own. Whisked away to be a bound human to Lucius, she never knew what it was like to have a mate to love and cherish her. Now after losing three hundred years of memories, Tegan needs to rediscover everything she’s worked for and learn every lesson again, but this time something is different. Kaden claims that he is her fated mate.
The reason for Kaden’s exile from the Demon world is no secret: he beheaded his own king. The one thing that makes his exile bearable is being close to Tegan. When Tegan returns he knows he finally has his chance to make her his, but two people stand in his way: Lucius and Tegan’s brother, Zaaren.
The war rages on. With the rumor that someone has raised the Father and the Originals showing signs of waking, the bloodshed will only get worse.
A.L. Kessler is a paranormal romance
and steampunk author
residing in Colorado Springs. Since she
was a teenager
she's loved weaving stories and
spinning tales. When she's not at
the beck-and-call of the Lord and Lady
of the House, two
black cats by the names of Jynx and
Sophie, training a
playful puppy named Zelda, playing with
her daughter, or killing
creepers and mining all the things with
her husband of 4
years, she's either reading,
participating in NaNoWriMo, or
writing in her Blog Writing Rambles.
Past Demons will be released on February 16th 2015 you can add to your Goodreads list now on your to be read list!
In
the Light of the Moon (FREE in ebook)
Links:
Audiobook: http://
Blurb:
A shifter with no control...
As a panther shifter stripped of her control Kassity has no choice but to be a killer for Lucius. Obeying the vampire was simply her way of life. Until Jaxon comes to town, bring trouble with him. When she recognizes Jaxon as her fated mate, Kassity must deal with betrayal, secrets and Lucius in order to be with him.
A war rages on...
Jaxon must decide who he is fighting for and against. What started as a simple job turns into a complicated game of hearts when he meets Kassity, the woman he thought he was rescuing.
But not everything is as it seems in Lucius' territory...
As a panther shifter stripped of her control Kassity has no choice but to be a killer for Lucius. Obeying the vampire was simply her way of life. Until Jaxon comes to town, bring trouble with him. When she recognizes Jaxon as her fated mate, Kassity must deal with betrayal, secrets and Lucius in order to be with him.
A war rages on...
Jaxon must decide who he is fighting for and against. What started as a simple job turns into a complicated game of hearts when he meets Kassity, the woman he thought he was rescuing.
But not everything is as it seems in Lucius' territory...
Dance
In the Moonlight
Links:
Audiobook: bit.ly/danceaudio
Blurb:
Renee’s life had been normal until the shadows reappeared and the legendary
stone was sent to her. As the arrival drags her further into the paranormal
world, the last thing Renee expects is to be swept off her feet by a brooding
werewolf.
Yet Coran captures her heart and attention. Small problem—he doesn't want a mate. Coran still suffers from the loss of his first mate, but when Renee is attacked by shifters he is forced to protect her at all costs. Things heat up when he realizes fate has wickedly granted him a second chance at love. With the war causing the body count to rise, now is not the ideal time to find a mate.
The Circle is becoming desperate and something has Lucius worried which means trouble for his followers. It's a dance between danger and fate in this second installment of the Dark War Chronicles.
Yet Coran captures her heart and attention. Small problem—he doesn't want a mate. Coran still suffers from the loss of his first mate, but when Renee is attacked by shifters he is forced to protect her at all costs. Things heat up when he realizes fate has wickedly granted him a second chance at love. With the war causing the body count to rise, now is not the ideal time to find a mate.
The Circle is becoming desperate and something has Lucius worried which means trouble for his followers. It's a dance between danger and fate in this second installment of the Dark War Chronicles.
On
Torn Wings
Links:
Blurb: A Hunter
Danielle is on a mission to take down a killer, when all signs point to vampire she recruits Orion to help. Bribing him with information on the Fae Queen who stole his crown takes her further into the supernatural world than she wanted. Working side by side, they start to realize there is more there than a forced work relationship, but Orion is still pining over the disappearance of Tegan.
A missing human
Tegan’s kidnapping is taking a toll on the whole territory, Lucius is losing his sanity and the war has taken a turn for the worst. Fed up with the chaos Orion seeks to escape the territory, but other than death there’s only one other option —taking back his crown. After centuries of working under the vampire Danielle offers him the chance and ability to take his rightful place.
Danielle is on a mission to take down a killer, when all signs point to vampire she recruits Orion to help. Bribing him with information on the Fae Queen who stole his crown takes her further into the supernatural world than she wanted. Working side by side, they start to realize there is more there than a forced work relationship, but Orion is still pining over the disappearance of Tegan.
A missing human
Tegan’s kidnapping is taking a toll on the whole territory, Lucius is losing his sanity and the war has taken a turn for the worst. Fed up with the chaos Orion seeks to escape the territory, but other than death there’s only one other option —taking back his crown. After centuries of working under the vampire Danielle offers him the chance and ability to take his rightful place.
Social
Media Links:
Facebook:
Author Profile:
bit.ly/fbalkessler
Author Like Page:
https://www.facebook.com/alkesslerauthor
Series Like Page:
https://www.facebook.com/darkwarchronicles
Goodreads
Profile:
bit.ly/alkesslergr
In the Light of the Moon:
bit.ly/lightgr
Dance in the Moonlight:
On Torn Wings:
bit.ly/torngr
Twitter:
@a_l_kessler
Website:
Hosted By
Wednesday, October 29, 2014
Where You Write
Where you write can make all the difference. For me, it can make
or break my concentration.
If I am sitting on the couch (as long as there isn’t
something distracting on the TV) I can be productive. My kids playing video
games, not a problem. But put on a TV show or movie, even one I’ve seen a dozen
times, and I’m lost. But I love to sit on the couch because we have a big
window that lets me look out into the world and I don’t feel so trapped.
If I am sitting at the dining room table I’m good to go as
long as everyone is doing their own thing, because it drives me nuts if people
are walking behind me and trying to look at my computer screen. So it’s not an
ideal place seeing as how as soon as I whip out my laptop the whole house turns
into Spy vs. Spy and tries to look over mom’s shoulder.
My next option is sitting at my sons school computer desk,
that would be great, but it runs the same risks as the dining room table seeing
as how it is in the same room.
Moving on… My last hiding place is my bedroom, where I
actually have a desk, but do I get to sit at the desk? Nope, because my comfy
office chair has been taken over by everyone else. It can either be found in
front of my son’s computer or in the living room parked right in front of the
TV/Xbox. And since I never use the desk it has become a holding station for all
items in the house that have no home of their own.
That leave my bed. I actually do like working there but only
for short periods of time. My legs get sore sitting cross-legged and eventually
my firm mattress wreaks havoc on my lower back.
Can I get work done in these places? Yes, if I really stay
focused. But will it be productive work? More likely than not, no unless the atmosphere is right and distraction free. Right now is a very productive, ideal writing time. As I write this I am on the couch, my son is at his computer so the TV
is off, the house is quiet and this is actually the second blog post I’ve
pounded out this hour. It’s quite productive out here. If I were in my room I
would have maybe made it through half of the first one and then called it
quits. At the dining room table wouldn’t have worked either because my son
would be more tempted to say “Mom, I need your help.” Even though he really
doesn’t.
So my spot, at least for now, is the couch. That is the spot
that makes all the difference in my being productive. I can work, for the most
part, uninterrupted and distraction free. Until 4:30 hits and everyone else
gets home, flips on the TV and totally messes up my writing juju.
Do you have a place where you find you are more productive?
Is there a spot you know once you sit down you won’t get anything done? Are you
distracted by the TV? Music? Birds outside the window? Let us know in the
comments.
Wednesday, October 22, 2014
Presenting yourself as a professional Part 1
Little fish, big fish....which do you feel like when you're acting as an author. Strange question I know. When I first started attending conventions I felt like a little fish... a tiny tiny tiny fish. Why? Was it because I only had two books and a short story under my name? Possibly. Was it because I really had no idea what I was doing? Mmm most likely. I touched on this a while back, but it's been about a year and a half since, so it's time we touch on it again, but in a little more depth this time. That is why I'm breaking it into parts.
Today we're going to cover physical appearances. What I look like on a normal day, where I'm
chasing around children, cleaning house, and just writing is completely different than when I'm face to face. Example? Well let's take a look: My hair is pulled up (and most likely not very well), I'm wearing a Pink Floyd shirt (not very flattering) and if you look closely I'm wearing loose black pants. Now, I'll be honest, I am likely to go grocery shopping in that outfit, but I'm not likely to go to any writer's event in it. (please excuse the legos. I was playing with my daughter)
But it shows my personality. I don't care. If you're going to a convention, a conference, or an event, dress appropriately, dress to your brand. I'll admit, I struggled with this. Should I go around wearing corsets and BDSM gear? I could, except for I write multiple genres. I know an author who has totally made corsets and masks her thing, it works for her brand and that's how she dresses at every event. No one ever sees her face. Again that works for her, but since I write multiple genres, I dress according to the convention and which reader group I'm more likely to face. Some examples? Most conventions will find me in a black dress, leggings or tights, and boots. My hair is always down and fixed (this helps me look older, trust me, it's needed.) I always wear heels, because well I'm 5'2" I'm short. For a more casual event I wear something nice, maybe nice jeans with a tailored polo or a nice shirt, maybe a sweeter dress. Something decent. If there's a chance I'm going to introduce myself as an author, I'm dressed and ready to present myself.
Moving on to the other part of physically presenting yourself as professional...engaging with readers and other authors. Do not, I repeat, DO NOT, just go up and say "Hi, I'm an author read my book." No. Now if you're at an event where you have to introduce yourself, say a fact about yourself, or some other ice breaker situation, then yes, you can say that you're an author. Just don't do it randomly or forcefully.
I just got back from an event where I had a wonderful time sitting down and chatting with readers and authors alike. Not once, unless asked, did I mention I was an attending author. Why? Readers are smarter than most people give them credit for, they can recognize a name. My name is in the program and on my name badge. Also, I was on panels, that's kind of a dead give away, they make you introduce yourself on panels, that's when I get to tell people I'm an author and what I write. Also, they'd see me at the book signing, that's also a pretty dead give away. Readers like it when you can connect on the same level as them.
Okay? But what do we talk about? Well, anything really, I had an hour conversation about cats. I also had a breakfast conversation about BDSM struck up by my collar and woman brave enough to ask me. You are a normal person, let your readers know that. Also...unless it's super important, do not text, read emails or check facebook while talking to people. Hello rude! Why should they care who you are or what you're talking about if you're more interested in your phone. Eye contact, an interested tone, ask question, converse people! It's not that hard, and it's professional. No, you will not like everyone you meet, but you at least need to be polite.
Have a table at the event? With the exception of IRC, where the tables were short and the moving space limited, I stand up every time someone approaches the table. Why? So I can have better eye contact. If they pick up a book, or are looking at them, I'll give a little piece about them, to give them enough info. If they just come up to the table, I do the simplest thing ever...I say "Hi, how's it going?" I had someone come back and buy my whole series because of that. We talked for a bit, they walked off and then came back.
Professionalism isn't just about how you look, but how you act. This is a job, a career, and you should treat it as such.
So while you wait for my next part in all this some questions for you to think on.
What's your brand and how can you dress?
What is appropriate for the events?
How do you act around readers and customers?
How can you improve any of this?
Today we're going to cover physical appearances. What I look like on a normal day, where I'm
chasing around children, cleaning house, and just writing is completely different than when I'm face to face. Example? Well let's take a look: My hair is pulled up (and most likely not very well), I'm wearing a Pink Floyd shirt (not very flattering) and if you look closely I'm wearing loose black pants. Now, I'll be honest, I am likely to go grocery shopping in that outfit, but I'm not likely to go to any writer's event in it. (please excuse the legos. I was playing with my daughter)But it shows my personality. I don't care. If you're going to a convention, a conference, or an event, dress appropriately, dress to your brand. I'll admit, I struggled with this. Should I go around wearing corsets and BDSM gear? I could, except for I write multiple genres. I know an author who has totally made corsets and masks her thing, it works for her brand and that's how she dresses at every event. No one ever sees her face. Again that works for her, but since I write multiple genres, I dress according to the convention and which reader group I'm more likely to face. Some examples? Most conventions will find me in a black dress, leggings or tights, and boots. My hair is always down and fixed (this helps me look older, trust me, it's needed.) I always wear heels, because well I'm 5'2" I'm short. For a more casual event I wear something nice, maybe nice jeans with a tailored polo or a nice shirt, maybe a sweeter dress. Something decent. If there's a chance I'm going to introduce myself as an author, I'm dressed and ready to present myself.Moving on to the other part of physically presenting yourself as professional...engaging with readers and other authors. Do not, I repeat, DO NOT, just go up and say "Hi, I'm an author read my book." No. Now if you're at an event where you have to introduce yourself, say a fact about yourself, or some other ice breaker situation, then yes, you can say that you're an author. Just don't do it randomly or forcefully.
I just got back from an event where I had a wonderful time sitting down and chatting with readers and authors alike. Not once, unless asked, did I mention I was an attending author. Why? Readers are smarter than most people give them credit for, they can recognize a name. My name is in the program and on my name badge. Also, I was on panels, that's kind of a dead give away, they make you introduce yourself on panels, that's when I get to tell people I'm an author and what I write. Also, they'd see me at the book signing, that's also a pretty dead give away. Readers like it when you can connect on the same level as them.
Okay? But what do we talk about? Well, anything really, I had an hour conversation about cats. I also had a breakfast conversation about BDSM struck up by my collar and woman brave enough to ask me. You are a normal person, let your readers know that. Also...unless it's super important, do not text, read emails or check facebook while talking to people. Hello rude! Why should they care who you are or what you're talking about if you're more interested in your phone. Eye contact, an interested tone, ask question, converse people! It's not that hard, and it's professional. No, you will not like everyone you meet, but you at least need to be polite.
Have a table at the event? With the exception of IRC, where the tables were short and the moving space limited, I stand up every time someone approaches the table. Why? So I can have better eye contact. If they pick up a book, or are looking at them, I'll give a little piece about them, to give them enough info. If they just come up to the table, I do the simplest thing ever...I say "Hi, how's it going?" I had someone come back and buy my whole series because of that. We talked for a bit, they walked off and then came back.
Professionalism isn't just about how you look, but how you act. This is a job, a career, and you should treat it as such.
So while you wait for my next part in all this some questions for you to think on.
What's your brand and how can you dress?
What is appropriate for the events?
How do you act around readers and customers?
How can you improve any of this?
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