Presenting yourself as a professional Part 1

Little fish, big fish....which do you feel like when you're acting as an author. Strange question I know. When I first started attending conventions I felt like a little fish... a tiny tiny tiny fish. Why? Was it because I only had two books and a short story under my name? Possibly. Was it because I really had no idea what I was doing? Mmm most likely.  I touched on this a while back, but it's been about a year and a half since, so it's time we touch on it again, but in a little more depth this time. That is why I'm breaking it into parts.

Today we're going to cover physical appearances. What I look like on a normal day, where I'm

chasing around children, cleaning house, and just writing is completely different than when I'm face to face. Example? Well let's take a look: My hair is pulled up (and most likely not very well), I'm wearing a Pink Floyd shirt (not very flattering) and if you look closely I'm wearing loose black pants. Now, I'll be honest, I am likely to go grocery shopping in that outfit, but I'm not likely to go to any writer's event in it.  (please excuse the  legos. I was playing with my daughter)

But it shows my personality. I don't care. If you're going to a convention, a conference, or an event, dress appropriately, dress to your brand. I'll admit, I struggled with this. Should I go around wearing corsets and BDSM gear? I could, except for I write multiple genres. I know an author who has totally made corsets and masks her thing, it works for her brand and that's how she dresses at every event. No one ever sees her face. Again that works for her, but since I write multiple genres, I dress according to the convention and which reader group I'm more likely to face. Some examples? Most conventions will find me in a black dress, leggings or tights, and boots. My hair is always down and fixed (this helps me look older, trust me, it's needed.) I always wear heels, because well I'm 5'2" I'm short. For a more casual event I wear something nice, maybe nice jeans with a tailored polo or a nice shirt, maybe a sweeter dress. Something decent. If there's a chance I'm going to introduce myself as an author, I'm dressed and ready to present myself.

Moving on to the other part of physically presenting yourself as professional...engaging with readers and other authors. Do not, I repeat, DO NOT, just go up and say "Hi, I'm an author read my book." No. Now if you're at an event where you have to introduce yourself, say a fact about yourself, or some other ice breaker situation, then yes, you can say that you're an author. Just don't do it randomly or forcefully.

I just got back from an event where I had a wonderful time sitting down and chatting with readers and authors alike. Not once, unless asked, did I mention I was an attending author. Why? Readers are smarter than most people give them credit for, they can recognize a name. My name is in the program and on my name badge. Also, I was on panels, that's kind of a dead give away, they make you introduce yourself on panels, that's when I get to tell people I'm an author and what I write. Also, they'd see me at the book signing, that's also a pretty dead give away. Readers like it when you can connect on the same level as them.

Okay? But what do we talk about? Well, anything really, I had an hour conversation about cats. I also had a breakfast conversation about BDSM struck up by my collar and woman brave enough to ask me. You are a normal person, let your readers know that. Also...unless it's super important, do not text, read emails or check facebook while talking to people. Hello rude! Why should they care who you are or what you're talking about if you're more interested in your phone. Eye contact, an interested tone, ask question, converse people! It's not that hard, and it's professional. No, you will not like everyone you meet, but you at least need to be polite.

Have a table at the event? With the exception of IRC, where the tables were short and the moving space limited, I stand up every time someone approaches the table. Why? So I can have better eye contact. If they pick up a book, or are looking at them, I'll give a little piece about them, to give them enough info. If they just come up to the table, I do the simplest thing ever...I say "Hi, how's it going?" I had someone come back and buy my whole series because of that. We talked for a bit, they walked off and then came back.

Professionalism isn't just about how you look, but how you act. This is a job, a career, and you should treat it as such.

So while you wait for my next part in all this some questions for you to think on.
What's your brand and how can you dress?
What is appropriate for the events?
How do you act around readers and customers?
How can you improve any of this?

Egotism and being an Elitist Part 1.

You've all heard me preach about ego before on how it can hurt your image, but lately I've seen and trend in the author world where an author is better than another author or a group of authors. Is that vague enough for you? Yes, some authors have better writing than another author, this is clear by quality and reviews. But I'm referring to the on going battle of traditional publishing vs indie publishing. You've seen it all over the internet, but here let me pull some quotes for you so we can take a look on how the problem is not just on one side of things.

"To me, it seems disrespectful … that a 'wannabe' assumes it's all so easy s/he can put out a 'published novel' without bothering to read, study, or do the research," said Grafton. "Learning to construct a narrative and create character, learning to balance pace, description, exposition, and dialogue takes a long time. This is not a quick do-it-yourself home project. Self-publishing is a short cut and I don't believe in short cuts when it comes to the arts." -Sue Grafton (pulled from this article)

"The complete opposite is true," he said. "Self-publishing means finding your own proofreader, finding your own editor, finding your own cover designer (or designing your own), doing all your own marketing and sales work, etc. Having a publisher is lazy as all you need to do is write a half-acceptable book and allow your publisher's editor to make it sales-worthy. Self-publishers must do it all – we have no one else to pick up the slack." -Adam Croft (pulled from this article)

Now, I take issue with both of those comments. What? You expected me to come out fighting for the indie author and not disagree? Let me break down my thoughts. 

Grafton has a point, anyone can publish on amazon and yes, there is a lot of crap out there. I have to disagree with her that it is a short cut. Those who are truly indie-authors (not doing this for a hobby, but to make a living or trying to make a living) so not see it as a short cut. In fact, it's not a DIY project, it's a job that takes dedication and time. Lots of time. 

That being said, we have the other side of things in response to Grafton. A best selling indie author claiming that having a publisher is lazy. I disagree with him on that. It's not lazy, I'm a hybrid author (I do both indie publishing and traditional publishing) guess what, unless you're a huge name author you don't get your marketing paid for and we all know that is a ton of work. Okay, sure so you have an editor, but guess what though they tell you what should be changed and make suggestions, you still have to have a damn good book going in or you don't snag that publisher. 

But Grafton isn't the only one who has problems or issues with the indie populations. Kim Harrison had this to say (in regards to price fixing, but still...)

"...force books that are created within the scope of a publishing house to adhere to the same price points as those created by independent authors who are not all paying for marketing, placement, cover artists, proofing, and the building to house these people, not just for their book, but all the books within the publishing house. Independent authors can afford to charge a lower price because they do not have these things. Indeed, they should be allowed to charge a lower price to garner the attention that they miss by not being associated with a big six publisher. But forcing those who _are_ paying for marketing, cover artists, proofing, ect, not just for their book, but others in the publishing house..." (taken from here)

I must wonder who Ms. Harrison thinks pays for all that when it comes to indie-authors. Yes, I understand that there are overheads that publishers must cover and honestly the price fight is a topic for another day. But that comment makes me wonder...do traditionally published authors really know what goes into indie publishing? 

Here she is again "You can’t ask someone who has been working their entire life at crafting words into cohesive stories to be valued equal to someone who has been at it for two years. Would you work at a job for 20 years, then accept a new, forced salary commensurate with the mail room guy? No. Of course not." (taken from here)

In my free lance work I've read books that are just as good as a big press author who plan on going indie. I've ready authors who have been at it for years, are big press published and it's crap. My point is, quality is found everywhere. Not just in big publishers, not just in indies. I've been writing since high school, it's a passion, who is she to say someone who has the same passion for the craft isn't to be valued equally?

This is a challenge we face as indie authors. Elitism from traditionally published authors. This is a problem this wall needs to be broken down to where we are all just authors. Now don't die of shock, but this is also a problem on the indie side of things. I'll be covering that my next post. So stay tuned.